Populations of Online Worlds
A bit off-topic, but I found this data on the population of Online worlds to be enlightening. I knew World of Warcraft was big, but 10,000,000 active subscriptions!? That’s huge!
A few months ago, the business world was in love with Second Life with the promise of reaching massive amounts of new customers, but Second Life, according to this chart, has less than 100,000 active subscribers. Second Life growth seems to have halted… hopefully the business hype surrounding it has too.
If marketers are looking to jump on a band wagon, they may want to dive into Lord of the Rings Online which has doubled Second Life’s active population in less than a year. This chart, though incomplete shows a staggering growth rate of nearly 70,000 subscribers per month. Assuming this rate continued, that would put LOTR between 350k and 400k active subscribers.
