What’s wrong with this picture?
Esquire recently published an article title, “A Few Music-Related Discussion Questions” on its website. I’m going to assume that this article came from Esquire’s April issue and is a perfect example of a media company not quite getting it.
Sure, Esquire Magazine is a good example of “experiential media”–the notion that certain print magazines give their readers an experience that cannot be recreated online.
But their online publication is lacking severely. While readers are given the ability to share the story with friends and social networks, they can’t actually comment on any of the questions posed in the article. That’s right folks, it’s 2008 and Esquire.com still doesn’t offer commenting on articles.
If your magazine is strong enough to be considered “experiential media” don’t you think you’d pay extra attention to your online presence, attempting to recreate that brand affinity online?
