Google’s marketing creative is getting much better
While mobile device manufactures haven’t figured out the right way to market their Android-powered phones, Google has taken their own marketing efforts (albeit through agencies) to a new level with some recent viral videos I’ve seen lately.
The first example is their Google Chrome OS introduction which was done by Epipheo Studios:
They’ve also released a set of videos called Search Stories, which gives search a human side (not sure if these are from an agency or internal):
At any rate, I think Google has realized that people (for some reason) still use Hotmail and Ask.com, and in order to reach those people, they need to simplify their message.
