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	<title>Tom Pimental : Web Creative &#187; Web Design</title>
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	<link>http://www.tompimental.com</link>
	<description>An online media expert with over 10 years experiencing designing, developing and advocating the creation of cutting edge web products.</description>
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		<title>The Nursery School at Temple Beth Am</title>
		<link>http://www.tompimental.com/2011/04/the-nursery-school-at-temple-beth-am/</link>
		<comments>http://www.tompimental.com/2011/04/the-nursery-school-at-temple-beth-am/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 16:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=616</guid>
		<description><![CDATA[The Nursery School at Temple Beth Am in Framingham, MA had a simple website that was maintained by several volunteers. Because of this, the site was inconsistent and often had unintentional flaws in design due to novice website editors/tools. To solve this, we put the site on WordPress and leveraged custom post types for the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tbanursery.org/"><img src="http://www.tompimental.com/wp-content/uploads/2011/04/tba-nursery.jpg" alt="" title="tba-nursery" width="300" height="196" class="alignright size-full wp-image-617" /></a><a href="http://www.tbanursery.org/"><strong>The Nursery School at Temple Beth Am</strong></a> in Framingham, MA had a simple website that was maintained by several volunteers. Because of this, the site was inconsistent and often had unintentional flaws in design due to novice website editors/tools.</p>
<p>To solve this, we put the site on WordPress and leveraged custom post types for the calendar and alerts and created simple flags for them to highlight important content (events, blog posts, alerts) at the top of their homepage.</p>
<p>Now that the site is on WordPress, their volunteer team can focus on content creation and not worry about accidentally breaking the site&#8217;s layout.</p>
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		<title>Got Kids &#8211; A Children&#8217;s Resale Boutique</title>
		<link>http://www.tompimental.com/2011/04/got-kids-a-childrens-resale-boutique/</link>
		<comments>http://www.tompimental.com/2011/04/got-kids-a-childrens-resale-boutique/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 21:51:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=612</guid>
		<description><![CDATA[Got Kids came to me looking for a simple way to manage their consignment business. The business is unique in that it isn&#8217;t physically located in one place, which required the website to be flexible and easy to edit as each sale came along. We decided to build the site on top of WordPress and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gotkidsconsignment.com/"><img src="http://www.tompimental.com/wp-content/uploads/2011/04/got-kids-consignment-shop.jpg" alt="" title="got-kids-consignment-shop" width="300" height="206" class="alignright size-full wp-image-614" /></a><a href="http://www.gotkidsconsignment.com/"><strong>Got Kids</strong></a> came to me looking for a simple way to manage their consignment business. The business is unique in that it isn&#8217;t physically located in one place, which required the website to be flexible and easy to edit as each sale came along.</p>
<p>We decided to build the site on top of WordPress and leveraged custom menus and widgets to give maximum control to the business owner. Throw in a great looking custom template and Got Kids was extremely happy with the outcome.</p>
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		<title>Attached the Book</title>
		<link>http://www.tompimental.com/2010/12/attached-the-book/</link>
		<comments>http://www.tompimental.com/2010/12/attached-the-book/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 03:38:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=588</guid>
		<description><![CDATA[Amir Levine and Rachel Heller were looking for a simple way to promote their new book, Attached: The New Science of Adult Attachment and How It Can Help You Find&#8212;And Keep&#8212;Love and turned to me to develop a clean, visually appealing website on top of WordPress. They had a very tight timeline as the book [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.tompimental.com/wp-content/uploads/2010/12/attached-the-book.jpg" alt="Attached the Book" title="attached-the-book" width="275" height="211" class="alignright size-full wp-image-591" />Amir Levine and Rachel Heller were looking for a simple way to promote their new book, <em>Attached: The New Science of Adult Attachment and How It Can Help You Find&mdash;And Keep&mdash;Love</em> and turned to me to develop a clean, visually appealing website on top of WordPress.  They had a very tight timeline as the book was to launch on December 30.  Once the design was finalized, the site went up within a month and was ready in time for the book&#8217;s debut.  </p>
<p>The site also includes a custom developed and shareable <a href="http://www.attachedthebook.com/compatibility-quiz/">Compatibility Quiz</a> based on the findings in their book that can drive further awareness of the book.</p>
<p><a href="http://www.attachedthebook.com">You can check out the site and quiz here</a> &raquo;</p>
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		<title>Giuseppi&#8217;s Pizza in Sea Pines</title>
		<link>http://www.tompimental.com/2010/10/giuseppis-pizza-in-sea-pines/</link>
		<comments>http://www.tompimental.com/2010/10/giuseppis-pizza-in-sea-pines/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 01:23:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=581</guid>
		<description><![CDATA[Giuseppi&#8217;s Pizza, located on Hilton Head Island in South Carolina, needed to increase their search engine rankings and upgrade the overall look and feel of their website. SEO was enhanced through relevant keywords, sitemaps and targeted local listings while maintaining a user-friendly, well designed site. Working with Guiseppi&#8217;s was easy&#8230; fighting the urge to eat [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.tompimental.com/wp-content/uploads/2010/10/Giuseppis.jpg" alt="" title="Giuseppis" width="250" height="154" class="alignright size-full wp-image-582" /><a href="http://www.pizzainseapines.com/">Giuseppi&#8217;s Pizza</a>, located on Hilton Head Island in South Carolina, needed to increase their search engine rankings and upgrade the overall look and feel of their website.  SEO was enhanced through relevant keywords, sitemaps and targeted local listings while maintaining a user-friendly, well designed site.</p>
<p>Working with Guiseppi&#8217;s was easy&#8230; fighting the urge to eat pizza every time I sat down to work on the site wasn&#8217;t.</p>
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		<title>Hancock Builders version 3</title>
		<link>http://www.tompimental.com/2010/05/hancock-builders-version-3/</link>
		<comments>http://www.tompimental.com/2010/05/hancock-builders-version-3/#comments</comments>
		<pubDate>Thu, 13 May 2010 03:09:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=552</guid>
		<description><![CDATA[Hancock Builders was one of my first clients and I&#8217;m proud to say we&#8217;re still working together. The most recent update was entirely focused on conversion. Converting customers, whether organic or search engine driven, is priority number one for any business and Hancock was ready to embrace the compromises required to take this step. Focusing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hancockbuilders.com/"><img src="http://www.tompimental.com/wp-content/uploads/2010/05/hancock-builders.jpg" alt="" title="hancock-builders" width="275" height="168" class="alignright size-full wp-image-553" /></a><a href="http://www.hancockbuilders.com/">Hancock Builders</a> was one of my first clients and I&#8217;m proud to say we&#8217;re still working together.</p>
<p>The most recent update was entirely focused on conversion.  Converting customers, whether organic or search engine driven, is priority number one for any business and Hancock was ready to embrace the compromises required to take this step.  Focusing on Hancock&#8217;s services and past work was key to leverage the SEO and conversion efforts with a useful and informational website.  </p>
<p>The new site launched in late April and has already seen an up-tick in quote requests, which should increase now that the new site has launched.</p>
]]></content:encoded>
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		<title>Jessica Doherty&#8217;s latest launch</title>
		<link>http://www.tompimental.com/2010/05/jessica-dohertys-latest-launch/</link>
		<comments>http://www.tompimental.com/2010/05/jessica-dohertys-latest-launch/#comments</comments>
		<pubDate>Wed, 12 May 2010 02:58:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=548</guid>
		<description><![CDATA[Jessica Doherty likes to redesign her website almost as much as I do. This latest release puts her on her 4th custom design. While Jess primarily drove the design this time around, we added some interesting new features including music, a slideshow gallery and a reorganized gallery structure which now includes a very cool &#8220;Trash [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jessicadoherty.com"><img src="http://www.tompimental.com/wp-content/uploads/2010/05/jessica-doherty.jpg" alt="" title="jessica-doherty" width="275" height="187" class="alignright size-full wp-image-549" /></a><a href="http://www.jessicadoherty.com/">Jessica Doherty</a> likes to redesign her website almost as much as I do.  This latest release puts her on her 4th custom design.  While Jess primarily drove the design this time around, we added some interesting new features including music, a slideshow gallery and a reorganized gallery structure which now includes a very cool &#8220;<a href="http://www.jessicadoherty.com/trash-the-dress.php">Trash the Dress</a>&#8221; section where women revisit their wedding gowns in odd and interesting places.  </p>
<p>We actually removed WordPress from the new site, because Jess wasn&#8217;t updating it often enough.  However, we did focus on some basic SEO features including better title and description tags, breadcrumbs and a sitemap.  </p>
<p>Jess is happy with the site, but don&#8217;t be surprised if I announce another redesign within the next 12 months.</p>
]]></content:encoded>
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		<title>McGourty Company Construction</title>
		<link>http://www.tompimental.com/2010/05/mcgourty-company-construction/</link>
		<comments>http://www.tompimental.com/2010/05/mcgourty-company-construction/#comments</comments>
		<pubDate>Tue, 11 May 2010 02:47:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=544</guid>
		<description><![CDATA[Another day, another launch :) Well, technically, McGourty launched back in early April 2010. McGourty Company was new to the web and needed to stake a claim. We focused on a clean design with basic SEO (search engine optimization) elements that would help surface the 20+ year-old general contractor in local search results. We focused [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mcgourtycompany.com/"><img src="http://www.tompimental.com/wp-content/uploads/2010/05/mcgourty-construction.jpg" alt="" title="mcgourty-construction" width="275" height="178" class="alignright size-full wp-image-545" /></a>Another day, another launch :)</p>
<p>Well, technically, McGourty launched back in early April 2010.  <a href="http://www.mcgourtycompany.com/">McGourty Company</a> was new to the web and needed to stake a claim.  We focused on a clean design with basic SEO (search engine optimization) elements that would help surface the 20+ year-old general contractor in local search results.</p>
<p>We focused on highlighting McGourty&#8217;s services and past work through an interactive photo gallery.  The site includes a custom &#8220;Request a Quote&#8221; form with strong calls to action throughout the site to drive people to contact the company.</p>
]]></content:encoded>
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		<title>Nikki Devaux &#8211; Massachusetts real estate professional and new custom WordPress website owner</title>
		<link>http://www.tompimental.com/2010/05/nikki-devaux-massachusetts-real-estate-professional-and-new-custom-wordpress-website-owner/</link>
		<comments>http://www.tompimental.com/2010/05/nikki-devaux-massachusetts-real-estate-professional-and-new-custom-wordpress-website-owner/#comments</comments>
		<pubDate>Mon, 10 May 2010 02:26:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=540</guid>
		<description><![CDATA[I technically launched NikkiDevaux.com back in March, but haven&#8217;t had a chance to comment on it. Nikki is a Realtor based in Massachusetts who had a website through a company offering templated sites to real estate professionals. For Nikki, the site lacked originality and did not offer her the flexibility she was looking for. We [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nikkidevaux.com/"><img src="http://www.tompimental.com/wp-content/uploads/2010/05/nikki-devaux.jpg" alt="" title="nikki-devaux" width="275" height="196" class="alignright size-full wp-image-541" /></a>I technically launched <a href="http://www.nikkidevaux.com/">NikkiDevaux.com</a> back in March, but haven&#8217;t had a chance to comment on it.  Nikki is a Realtor based in Massachusetts who had a website through a company offering templated sites to real estate professionals.  For Nikki, the site lacked originality and did not offer her the flexibility she was looking for.  We identified WordPress as an excellent base for her new site, sprinkled on a solid custom template and even threw in a blog, newsletter, contact form and full MLS search.  </p>
<p>Nikki is extremely happy with her new site and blogs regularly.  She even has the ability to edit her sidebar &#8220;Concierge&#8221; section where she highlights other professionals she trusts.</p>
]]></content:encoded>
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		<title>WordPress-powered PamelaFerdinand.com</title>
		<link>http://www.tompimental.com/2010/01/wordpress-powered-pamelaferdinand-com/</link>
		<comments>http://www.tompimental.com/2010/01/wordpress-powered-pamelaferdinand-com/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 17:31:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=504</guid>
		<description><![CDATA[Despite the fact that I built Pamela Ferdinand&#8217;s first site nearly 7 years ago, the design still works, but the functionality was seriously lacking. Pamela wanted to add a blog and promote her upcoming book, &#8220;Three Wishes: Our True Story of Good Friends, Crushing Heartbreak, and Astonishing Luck on Our Way to Love and Motherhood&#8220;. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pamelaferdinand.com"><img src="http://www.tompimental.com/wp-content/uploads/2010/01/pamela-ferdinand.jpg" alt="Pamela Ferdinand Website" title="pamela-ferdinand" width="275" height="239" class="alignright size-full wp-image-505" /></a>Despite the fact that I built Pamela Ferdinand&#8217;s first site nearly 7 years ago, the design still works, but the functionality was seriously lacking.  Pamela wanted to add a blog and promote her upcoming book, &#8220;<em>Three Wishes: Our True Story of Good Friends, Crushing Heartbreak, and Astonishing Luck on Our Way to Love and Motherhood</em>&#8220;.  A static, 7-year old site wasn&#8217;t going to cut it.</p>
<p>Heavily leveraging the original design and sprinkling in some WordPress magic worked like a charm.  The design stayed consistent for past visitors, but adding WordPress gave Pamela the flexibility to easily manage multiple content types/categories (Blogs and Articles) and the freedom to make updates and additions to her site whenever she feels the need.  Add in a simple, yet compelling Flash intro by my friends at <a href="http://overthinkdesigns.com/">Overthink Designs</a> and this site was a perfect match to Pamela&#8217;s needs.</p>
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		<title>Janina Ordonez Photography</title>
		<link>http://www.tompimental.com/2009/12/janina-ordonez-photography/</link>
		<comments>http://www.tompimental.com/2009/12/janina-ordonez-photography/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:21:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.tompimental.com/?p=496</guid>
		<description><![CDATA[Janina used a free site builder service to get her photography online, but realized quickly that the simple templates and limited tools did not give her photographs the treatment they deserved. She wanted to really showcase her work and make the site&#8217;s sole focus be her photography. We settled on a design that we think [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jordonezphotography.com"><img src="http://www.tompimental.com/wp-content/uploads/2009/12/janina-ordonez-e1261599507242.jpg" alt="" title="janina-ordonez" width="278" height="157" class="alignright size-full wp-image-497" /></a>Janina used a free site builder service to get her photography online, but realized quickly that the simple templates and limited tools did not give her photographs the treatment they deserved.  </p>
<p>She wanted to really showcase her work and make the site&#8217;s sole focus be her photography.  We settled on a design that we think does that at <a href="http://www.jordonezphotography.com">jordonezphotography.com</a>.</p>
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